Further up in the sales funnel stages, but worth mentioning while in the realm of automation: use Zapier to set up a meeting scheduler (like YouCanBook.me or Calendly) to capture leads if they end up booking a meeting with you and then have these leads automatically pushed into Salesflare or another CRM, all ready for efficient follow-up. For more inspiration on this, check out our post on The Subtle Art Of Following Up With Automation.
If you’re running a marketing services business, you might create content about how to choose a marketing agency, pricing guides, whether a company should go contract or hire in-house, etc. The above examples are non-promotional, educational content resources we’ve created for our readers who are considering hiring marketing agencies – i.e. in the middle of the funnel (MOFU). .
At this stage, your leads understand their problem and are actively looking out for solutions that can help them achieve their goals. Your sales reps initiate a discovery call, sales meeting, or demo with the prospect to identify their challenges and explain to them how your solution can help solve the prospect’s pain points. It is this stage that it’s crucial for sales teams to impress a lead to convert.
Promoting ClickFunnels as an affiliate opens you to some enticing commissions. For every sales of ClickFunnels, you are entitled to 40% recurring commissions. Their lowest plan is $97 a month, that means you will earn $38.80 every month for each customer you refer. Now, imagine having 100 customers under you. That’s a whopping $3880 of passive income a month! Enough to replace a day job for most people.
Content that introduces the company and intrigues potential customers enough to move to the next stage of the buying process. For example, a Facebook post called “Behind the Scenes at Molly Marketer’s Company. This works especially well if you have a company with a corporate citizenship mission, such as selling sustainable, environmentally friendly goods.
Gaining the attention of your audience and clients through the use of social media marketing is great, however, if you don’t utilize the audience that you’ve gained from such efforts there’s basically no point in doing it. If you want to know how to build effective online sales funnels, using the latest online sales funnel software tools, then you came to the right spot!
The B2C funnel will be very product eCommerce focused. Informational about the product/service, offering value and benefits of choosing that company. You have less of an opportunity to catch the attention of the user since the buying journey is much shorter in most cases. When a user is in the market for a product/service the intent is high and the conversion can take hours or days.
Are you selling marketing automation software and targeting founders from design agencies with around 20 employees? Send them an article with actionable tactics they can use to get more clients. Or what about an interview with a founder of a design agency that doubled its business over the last year? I know I’d want to read that if I were a design agency founder.
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
A smooth sales funnel going straight from Facebook/Google can work, as long as the traffic you’re sending is highly targeted, and your goal is to drive sales velocity (rather than building an audience). But make sure you use a special link, which allows you to add a pixel, enable retargeting, and include your branding – rather than using the plain old Amazon URL.
The mistake every small business make is to try to go from a first contact directly to a sale. For any business to flourish, you much create, with your future customers, a relationship through many different steps and get their trust. To achieve that, we will optimize a website to get more leads, sales, email opt-in’s through effective funnel automation strategy.
We will pay you a percentage of gross sales on all products that are tied to your affiliate program level (Silver, Gold, or Platinum). This is on a recurring basis for as long as the customer continues payment on a product. All commissions paid on products are posted on our affiliate site. You must accumulate $50 in commissions in order to receive a payout. Payments are sent out by the 15th of the month for the previous month.
According to Jacqueline Cook, Chief Strategy Officer at Vendasta, one main benefit of the flywheel is the way that it blends together the mindsets held towards prospects and customers. She explains that, when using a flywheel approach, a sales team thinks of all people they’re in contact with as merely being on different product journeys that all have the potential for growth and expansion. Whether you’re talking to someone who just found out about your company, someone who has been on your free trial for a year and hasn’t yet paid you a penny, or someone who has been a faithful, high-profile customer for over five years, you always want to be attentive to that client’s needs and thinking about how you can best ensure their success. This will often mean playing the long game in two different ways: firstly, you have to be prepared to put a decent amount of time into clients that won’t initially be paying you anything (and won’t until they experience the value your product and team contribute to their business), and secondly, closing with a customer is not a won-and-done situation; you want to be checking up with customers frequently to ensure that they are experiencing the value your product delivers and be looking into ways you can expand your services with them. Doing so reduces churn, increases your sales numbers, secures your customers’ satisfaction with your team, and in turn, boosts your brand and reputation.
Zach Miller is a sales funnel consultant. He has built multiple 6- and 7-figure businesses for his clients and himself. He teaches the same marketing ideas that he has taught his clients and students. He loves delivering as much value as he can upfront. He has expertise in, and has written a book on, sales funnel secrets and he teaches the same concepts to thousands of his students. He has 15+ years' experience with a variety of skills, including HTML, website design, eBay and Amazon drop shipping, online marketing, SEO, email marketing, and most importantly sales funnels.
First, a common language needs to be set up to ensure marketing knows when a lead should be moved from marketing’s control, and placed in the sales funnel. There are two terms, "marketing-qualified lead" (MQL) and "sales-qualified lead" (SQL) or “sales-accepted-lead,” which all sales funnels must embrace to keep both teams aligned. When marketing has a lead ready to talk to sales, the lead should be marked as an MQL, meaning marketing has gotten it to the point where they believe sales should take over. If sales agree the lead is sales-ready, they accept the lead and move it from MQL to SQL (or SAL), and the handoff is complete. If not, the lead goes back to marketing.
Marketing creates content, then uses the BrandHubs to spread the message. You simply build unique BrandHubs and populate them with on-brand lead hooks, lead capture with CRM integration, and individualized meeting links and chat features for each sales rep. Each BrandHub can capture leads through forms that are all tied back to your company CRM. One form, embedded on multiple BrandHubs, driving leads to one central CRM. Engage, capture and track.
First, you want to establish key entry points to your email list. Your primary lead magnet, such as an email course, would be one. But you can increase the number of entry points using Content Upgrades on each and every article. Don’t miss my previous posts all about how to use Content Upgrades to drive email signups and how to fit Content Upgrades in your sales funnel.