A smooth sales funnel going straight from Facebook/Google can work, as long as the traffic you’re sending is highly targeted, and your goal is to drive sales velocity (rather than building an audience). But make sure you use a special link, which allows you to add a pixel, enable retargeting, and include your branding – rather than using the plain old Amazon URL.
Armed with extensive online information, a modern buyer requires different skills from a salesperson and frequently exhibits different behavior than buyers of the past. A modern buyer may get very excited about a purchase and spend a lot of time in the research phase and then abruptly stop, ending the sales process sometimes without any reason at all. Often, modern buyers want to reduce the friction of buying and using a product to make it easy for them to achieve the value. .
The customer is directed to the landing page through ads, referrals, social media traffic, etc. Once they enter their address, the sales funnel kicks off with an order bump (that will send the free book to the customer), a one time offer (OTO) for another one of his products, and some other upsells to his software Clickfunnels as well as his courses and even live events.
No matter which kind of strategy you’ll choose or how many elements will your funnel include, the key to success is to build relationships with users. It’s difficult to persuade someone to buy something from you if there’s no trust between you two. Especially if we are talking about expensive goods. Trust is a strategic investment that will help you monetize one audience several times. The rule of thumb is that it’s always cheaper to retain a customer than acquire a new one. Some claim that acquisition is typically seven times more expensive than retention.
Run a referral contest. You can host a social media contest and offer users extra entries if they refer a friend to the contest who signs up. Once they do, you have gained their awareness of you and their email address, too, to use retargeting campaigns. Be careful that you don’t violate terms of service. (For example, don’t ask users to tag each other in a post.)
We will process orders placed by customers who enter our site via Tagged Links or who use your assigned promotional code. We reserve the right to reject any orders that do not comply with our policies or conditions at the time of the order. You are not allowed to join the affiliate program and then click on your own affiliate link and purchase a product or service. Members are not allowed to receive affiliate commissions on their own membership.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
Setting up a drip campaign is easy, but the wrong content will drive people away instead of drawing them in. If your new lead doesn’t find your first email useful, they won’t open your emails in the future. This is not the time to tell your company’s story or make a heavy sales pitch. Instead, engage with the customer and give them value so they are enthused to see messages from you in their inbox.
This means sharing presentations, resources, and putting your face to your company’s name via video. Tools like RingCentral’s video conferencing platform give you everything you need to virtually demonstrate how your product works—and ultimately win prospects over. Need to go from a phone call to a video call so you can share your screen with your prospect? You can do that too!
Ask yourself, “is this really a lead?” You might want to do some adjusting to your lead-gen process, or how you qualify leads in the first place. Are you targeting the right companies? Are your expectations for buyer-fit reasonable? A little bit of analysis will go a long way to make sure you’re really filling the pipeline with sales qualified leads.
Commitment and consistency – This principle is based on human behaviour when people commit to doing something they’re far more likely to go through until they finish. That’s why, for example, when optimizing your checkout you first ask for shipping info and then go to the billing stage. Once users fill out the shipping form, they’re more likely to finalize the purchase.
The B2C funnel will be very product eCommerce focused. Informational about the product/service, offering value and benefits of choosing that company. You have less of an opportunity to catch the attention of the user since the buying journey is much shorter in most cases. When a user is in the market for a product/service the intent is high and the conversion can take hours or days.
That means the necessity will take them to your bridge page. If you commend a product related to the solution of the visitor’s problem, he or she will easily buy it. In this case, you have to describe very nicely how that product will solve the visitor’s problem. That’s why you have to explain everything by writing an article or doing a video. You can set the bridge page in front of the buyer in 4 ways. Those are below:
Your Hook – Your hook is the “big idea” of your webinar. If you don’t have a compelling topic to discuss, you’ll get bad signup rates and low attendance rates. The key here is coming up with a topic that’s relevant to your perfect ideal client, unique from other things they’re seeing in the market, and directly helps them achieve the problem they’re trying to solve.
By analyzing the entire sales funnel, you can determine where you’re doing well and where you might be losing prospects. Once you identify those trends, you can strategically plug the holes by ramping up efforts in those areas. Metrics such as the length of your sales cycle can also be helpful when you’re trying to determine the effectiveness of your funnel overall.
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.
Assumption #4 My services would be easy to understand. I was offering a complete done-for-you service that would handle all aspects of a product launch campaign. This included email copywriting, salesletter copywriting, landing page creation, sales video creation, multimedia uploading, sales sequencing, offer creation, bonus creation, etc. I knew it was a lot. It was MY service. Yes, it all made sense to ME because it was MINE. For me it was OBVIOUS that my services should fall in the $5,000 - $10,000 range. What did I miss? I missed the fact that my prospective clients aren't in MY business...they are in THEIR business. They don't automatically know the details that are involved with MY services. Why should they?