If you’re unfamiliar with coding or simply wish to create your sales funnel in a matter of hours rather than days, Clickfunnels is the solution. From landing pages to sales pages and upsell pages, the user-friendly interface allows you to create stunning content without any prior experience. Everything from color schemes to CTA placements are built for optimal success.
If you focused on building your email list and following through with educational, genuinely helpful content that continuously speaks directly to the challenges your customers face, they’re much more likely to remain tuned into what you have to say. This is how you nurture leads through your sales funnel and prepare them for the final step:, the sale. .
Of course, all of this is much more complicated than simply ensuring parking lot entrances aren’t obstructed by construction. Customers will never run into this problem if they don’t first know that a business exists, or if they aren’t convinced that it would be a good idea to shop there. And that’s where there is some overlap and confusion between the buyer’s journey and the sales funnel; to have a sales funnel that is strong and friction-free at every single stage, the business needs to think like an individual buyer. They need to be thinking about factors that would pull a buyer into the funnel, and factors that would cause them to leak out. They need to think about how to cater to a buyer’s needs, and how to keep potential buyers focused and enthralled with their product, rather than getting distracted and sucked into a competitor’s funnel.
One of the best pieces of advice I can give you here, is to treat every profile you have on the internet as a landing page. Similar to how you optimize landing pages to get people to sign up or perform another kind of action, you can optimize your landing page to maximize follow-back ratio. Make people want to hit that ‘Follow’ or ‘Connect’ button when they land on your profile. This is about headline, tagline, profile picture, background picture and everything else you have available on a particular profile page. Establish yourself as a giver, a helper, a creator without diluting your own personality. Above all, you need to come across as authentic and valuable.
In short, buyers are really unpredictable. That means you need a funnel built for the digital era. Digital funnels are about engaging and building authentic connections. Brands are in an ongoing dance with leads and customers in a funnel marketing renaissance. The evolution of the funnel is great news for brands looking for new opportunities to grow. Traditional funnel stages (Awareness, Interest, Decision, Action) might still be occurring, but they happen in a different order today. In fact, customers bounce around the different stages; funneling is a very dynamic process now. Funnels 2.0 focuses on the customer lifecycle. It gives your brand and your customers room to be human. Done right, modern funnels give you more context and tools to personalize the brand experience, deepening customer ties and boosting sales.
For something like a concert where the offer is clear-cut, going this route would be fine. However, think about something like a professional conference or retreat where tickets run upwards of $1000 and the cost of travel adds even more weight to that total. If you’re asking for a huge commitment of time, money or effort from your customers, don’t skip the MOF marketing steps.
Sales teams and marketers have never quite agreed on whose funnel it is, and how much control each should have. In the age of digital marketing, marketers have taken most of the control, leaving sales to look after the bottom of the funnel. But, to work together efficiently, they should meet somewhere in the middle. The Cross-sell or upsell goal is popular with digital marketing and having a product available for every step of the buyer’s journey.
Over the past seven months Michelle has been a wealth of knowledge for me as I’ve continued to expand my business. With expansion, comes new territory, and Michelle has been key in helping me move forward with decisions in a number of areas, from how to effectively price my public speaking engagements to best practices in promoting a TV segment I was featured in earlier this year.
Your job doesn’t end here, though. Your customer has chosen your product over a lot of other available options. Earn their trust and commitment by engaging with them at this point: for example, end them a follow-up email including resources and articles that they may find useful, or share a post-purchase survey so they can tell you what worked (and didn’t) throughout the process, so you can improve it for future customers. This final step presents an opportunity for you to motivate the customer to come back and browse more products—to become an advocate for your brand.
Lesson #5 Use content to be ruthlessly clear during the funnel. When I look back on the marketing funnel I did a good job using content (explainer video, FAQ, etc) to prime the prospect and prepare them for the phone call. I did NOT do such a good job using the content to qualify (eliminate) prospects. In other words, I should have been extremely clear who this service is good for and who is it not good for. I should have actively encouraged people who do not fit to save the consultation appointments for the people that DO fit.
Your landing page will be the single most important aspect that determines how successful your sales funnel is. This could be growing their traffic, losing weight or finding the perfect soul mate. Your goal with the webinar is not only to educate them but to build their demand in order for them to take action. In the end, you should always have a call-to-action to buy your product, start a free trial or request a consultation.
In marketing terminology, a funnel is a process through which you attract prospects (i.e. potential customers/people interested in your niche) by creating awareness about a problem, turn them into leads by providing them specific knowledge of the possible solutions, and ultimately turn them into customers by offering them the best products to solve their problem.
A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product. This concept is based on the idea that all customers are led through more or less the same phases when making a purchase, the first step of the traditional sales funnel being the awareness stage, while the last one is the post-purchase evaluation.
The sales funnel is a concept that is almost universally recognized in the sales world, but that might be partially due to how long it’s existed - it’s been around since 1898, after all! While some of the ideas it’s built on are timeless, the world and the way we buy and sell has changed so much over the past 120 years; it only makes sense that some adjustments need to be made. Interestingly, funnel devotees seem to recognize this, as the sales funnel has actually recently evolved, adding “advocacy” as a new final stage. The increasingly popular emphasis on the customer experience factor in sales is more evidence of new ideas that have been brewing in response to the changing marketplace. These new inclusions are an acknowledgement that a successful sales strategy does not end with the purchase (as the original sales funnel modelled), but rather it needs to look at the bigger picture of the entire customer experience. These realizations were first formally popularized through Jim Collins’ work on the sales flywheel. See the video below for a further explanation of what a flywheel is, and why some argue that it officially makes the sales funnel obsolete.
To take you closer to the point where you might purchase one of their digital marketing services, the company in question will first try to stir up your interest by offering you value for free. For example, they could display a pop up inviting you to sign up for a free consultation, download a free content marketing e-book or SEO checklist. In return for their free materials, you would have to provide them with your e-mail address or subscribe to their monthly newsletter. Free informative digital content that companies offer in exchange for your contact details is known as a lead magnet.