Of course, all of this is much more complicated than simply ensuring parking lot entrances aren’t obstructed by construction. Customers will never run into this problem if they don’t first know that a business exists, or if they aren’t convinced that it would be a good idea to shop there. And that’s where there is some overlap and confusion between the buyer’s journey and the sales funnel; to have a sales funnel that is strong and friction-free at every single stage, the business needs to think like an individual buyer. They need to be thinking about factors that would pull a buyer into the funnel, and factors that would cause them to leak out. They need to think about how to cater to a buyer’s needs, and how to keep potential buyers focused and enthralled with their product, rather than getting distracted and sucked into a competitor’s funnel.
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart. .
At the top of the funnel, no one knows who you are — sure, maybe your mom and a few potential customers know you, but the point of this stage is to get your name out there. You want to create buzz around your product or simply credibility around your brand. This is where you want to spend some time thinking about your personal brand. I’ve helped countless entrepreneurs go from bland to brand on the Internet, and let me tell you, it’s a game of followers, social media influence, and massive online publishing (be it articles like this one and otherwise). Some have even brought on our publicist as a way to get TV placements.
… and more. Deciding on an online sales funnel builder can be one of the most important decisions you make as an entrepreneur so don’t take this lightly. If you are just starting out (and haven’t built out any systems), then software such as Clickfunnels is the quickest way to get started and start selling something, but it might not be the program for everyone. If you already have invested in other tools, you’ll want to pay attention when making yet another purchase. While you can connect and use a lot of integrations with tools such as Zapier, it might not be ideal from a user perspective.
We don't believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that's what our programs are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We're here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings - all numbers are illustrative only.
You could create different packages based on the customer’s level of experience (entry level to advanced) or on the amount of bonus offers included (other courses, eBooks, or one-on-one services). By upselling customers who have already bought from you, you’re able to continue nurturing them for future products through the quality of your current offering.
At the most basic level, a sales funnel is a customer’s buying process. It’s a way to measure the customer journey — the process by which someone discovers your brand, learns more about your products, and then ideally makes a purchase to become a customer. But a sales funnel isn’t just about your customer — it’s also about your business. Understanding your sales funnel can help you better define – and optimize – your processes for finding potential customers and selling your products.
Remember that a conversion is simply one piece in a very large customer relationship-building and experience-generating puzzle. Funnel conversion rate is not the be-all-end-all of your marketing effort with that customer. Sometimes, the conversation after the conversion can make just as much of a difference in filling your funnel as chasing down every source of reliable traffic. As with so many of your efforts before it, the after-conversion checklist involves paying close attention to your customer. Always be asking yourself “what can I do to make their experience with me absolutely unbeatable?” and live up to those expectations. Those are the kinds of actions that not only fill your conversion funnel but keep customers beating a path to your door.
To create an environment for online conversions (leads or product sales), we build funnels that are highly specific to your ideal buyer’s decision-making process based on whatever outcome is needed to drive revenue growth for your business. From the outset, Apex Current’s intent is to step inside the mind of your buyer and create an opportunity they can’t resist.
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂
“Cutting through clutter now requires more-imaginative and sophisticated use of social tactics across the marketing funnel, including the integration of social with paid media. Simply raising awareness through social has become a more sophisticated and rapidly changing exercise in which new approaches can make an impact and then become passé in a matter of weeks.” (Deal, 2014)
There is a barrage of “internet marketing experts” who blast promotional content on various social media sites like YouTube and Twitter claiming to hold the “magic” secret for sales funnel creation. Often times, these sorts of programs do not provide the results that they promote initially so it’s best to stay away from sales funnel “quick fixes” and stick what the methods that have been proven to work over the years. One of the simplest ways to employ an effective sales funnel is by starting a blog based on the central topic or theme of your business website.
Everything is clear and as as easy to understand as possible. It makes it a perfect example for your own funnel. With every piece of copy, the value proposition shines through. And while the homepage is basically just a signup form at first, it gives you the option to learn more before you subscribe—which is a much better option than a signup page on its own.
Until they take action, you need to work on earning their trust. At this stage the prospect knows you exist, recognizes the solution you offer, but may still hesitate to make a purchase. Use marketing tools like testimonials, case studies, factual anecdotes, and beautiful web design to further gain their confidence. Over time, these prospects will either leave your funnel or become customers.
Your thank you page and receipt emails are also opportunities to build a relationship with your customer. The copywriting for these materials should include phrasing designed to ward off buyer’s remorse. Give your new client a sense of belonging by welcoming them to your customer community. Remind them of the great deal they scored and repeat your social proof messaging. “Congratulations! You’ve just saved 45% on your order, and joined ranks with 50,000 other happy customers who use Widgets!”
People have been talking about omnichannel for years as if it’s a pipe dream. But omnichannel is a reality, especially with modern funnel marketing. Omnichannel means customers are connecting with your brand on multiple channels at different times. The goal is to give leads a consistent, quality, personalized experience no matter where they find you. It’s hard to do omnichannel strategically without funnels. Omnichannel isn’t about being on every channel possible; it’s about choosing your channels strategically to get the most ROI. Conduct a survey to see what channels your customers use. Let the data inform your decisions. Don’t assume anything about your audience without the data; they’ll always surprise you. Choose your customers’ top 3-5 platforms and focus your energy there. Follow best practices for those platforms to tailor your brand’s message while acquiring new leads. Remember, let your omnichannel efforts work together instead of separately. Your Yelp, Instagram, website, and more need to play off of each other for a cohesive experience.
A sales funnel enables alignment between marketing and sales. Remember, your prospect can get in touch with you in any moment of their customer journey, whether it’s early research or late decision stage. This is why it’s crucial to align your marketing and sales efforts so that they receive the information they need even when you don’t have the ability to deliver it directly as a sales person.