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It needs to be straight to the point, sell the reason why they should sign up in a compelling way and offer something for them. Think about it – are you going to give out your email address for no reason without getting anything in return? Probably not and neither is anyone else. When you promise something such as a free eBook or a short video about the affiliate product, the person is then directed to the Thank You page as soon as they give over their email address.

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Of course, all of this is much more complicated than simply ensuring parking lot entrances aren’t obstructed by construction. Customers will never run into this problem if they don’t first know that a business exists, or if they aren’t convinced that it would be a good idea to shop there. And that’s where there is some overlap and confusion between the buyer’s journey and the sales funnel; to have a sales funnel that is strong and friction-free at every single stage, the business needs to think like an individual buyer. They need to be thinking about factors that would pull a buyer into the funnel, and factors that would cause them to leak out. They need to think about how to cater to a buyer’s needs, and how to keep potential buyers focused and enthralled with their product, rather than getting distracted and sucked into a competitor’s funnel.
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart. .

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At the top of the funnel, no one knows who you are — sure, maybe your mom and a few potential customers know you, but the point of this stage is to get your name out there. You want to create buzz around your product or simply credibility around your brand. This is where you want to spend some time thinking about your personal brand. I’ve helped countless entrepreneurs go from bland to brand on the Internet, and let me tell you, it’s a game of followers, social media influence, and massive online publishing (be it articles like this one and otherwise). Some have even brought on our publicist as a way to get TV placements.
… and more. Deciding on an online sales funnel builder can be one of the most important decisions you make as an entrepreneur so don’t take this lightly. If you are just starting out (and haven’t built out any systems), then software such as Clickfunnels is the quickest way to get started and start selling something, but it might not be the program for everyone. If you already have invested in other tools, you’ll want to pay attention when making yet another purchase. While you can connect and use a lot of integrations with tools such as Zapier, it might not be ideal from a user perspective.

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We don't believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that's what our programs are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We're here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings - all numbers are illustrative only. 
You could create different packages based on the customer’s level of experience (entry level to advanced) or on the amount of bonus offers included (other courses, eBooks, or one-on-one services). By upselling customers who have already bought from you, you’re able to continue nurturing them for future products through the quality of your current offering.

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To conclude, we are offering you an unbeatable deal where you are paying for the best quality at a price you will not find anywhere else.  These are products that yield a high return on investment. Elsewhere, a similar developer and marketing expert would charge you at least $40,000+ to begin with but we want to be the best at what we do whilst offering the best prices in the industry. 

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When a lead enters the CRM, it’s marked “new”. Every lead in this stage is at the top of the funnel. As sales reps interact with leads, they’re subsequently moved to the next stages. Filters and views in the software reveals the number of leads at every stage in the sales funnel to help you analyze their progress—how many new leads are in the funnel, how many have engaged with sales reps, how many are in the bottom of the funnel and ready to close, and how many need to be nurtured. This knowledge about your sales funnel becomes an actionable tool allowing you to plan your sales strategies.

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    The first version is a bit simpler version of the funnel. Saying something is top of funnel (ToFu) or middle of funnel (MoFu) will resonate with probably about 30% of the marketing world. We’ve used this with a few clients as the basis for content creation and messaging, but the more common version is the awareness/consideration/conversion. It helps let the client easily learn the mindset of the user and where they fall in their decision.

    At the most basic level, a sales funnel is a customer’s buying process. It’s a way to measure the customer journey — the process by which someone discovers your brand, learns more about your products, and then ideally makes a purchase to become a customer. But a sales funnel isn’t just about your customer — it’s also about your business. Understanding your sales funnel can help you better define – and optimize – your processes for finding potential customers and selling your products.
    Remember that a conversion is simply one piece in a very large customer relationship-building and experience-generating puzzle. Funnel conversion rate is not the be-all-end-all of your marketing effort with that customer. Sometimes, the conversation after the conversion can make just as much of a difference in filling your funnel as chasing down every source of reliable traffic. As with so many of your efforts before it, the after-conversion checklist involves paying close attention to your customer. Always be asking yourself “what can I do to make their experience with me absolutely unbeatable?” and live up to those expectations. Those are the kinds of actions that not only fill your conversion funnel but keep customers beating a path to your door.

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    Sales funnel is a certain path that customers follow before making a purchase. In addition to boosting sales, it’s also used as a mechanism for warming up leads and convincing them to take the required action: leave contacts, subscribe, or sign up. By creating a funnel, you prescribe all possible scenarios of your potential customers’ behavior and generate a set of tactics leading them to a specific goal.

    To create an environment for online conversions (leads or product sales), we build funnels that are highly specific to your ideal buyer’s decision-making process based on whatever outcome is needed to drive revenue growth for your business. From the outset, Apex Current’s intent is to step inside the mind of your buyer and create an opportunity they can’t resist.
    DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂

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    AFFILIATE DISCLAIMER:  WHILE WE RECEIVE AFFILIATE COMPENSATION FOR REVIEWS / PROMOTIONS ON THIS PAGE, WE ALWAYS OFFER HONEST OPINION, RELEVANT EXPERIENCES AND GENUINE VIEWS RELATED TO THE PRODUCT OR SERVICE ITSELF. OUR GOAL IS TO HELP YOU MAKE THE BEST PURCHASING DECISIONS, HOWEVER, THE VIEWS AND OPINIONS EXPRESSED ARE OURS ONLY. AS ALWAYS YOU SHOULD DO YOUR OWN DUE DILIGENCE TO VERIFY ANY CLAIMS, RESULTS AND STATISTICS BEFORE MAKING ANY KIND OF PURCHASE. CLICKING LINKS OR PURCHASING PRODUCTS RECOMMENDED ON THIS PAGE MAY GENERATE INCOME FOR THIS WEBSITE FROM AFFILIATE COMMISSIONS AND YOU SHOULD ASSUME WE ARE COMPENSATED FOR ANY PURCHASES YOU MAKE.

    “Cutting through clutter now requires more-imaginative and sophisticated use of social tactics across the marketing funnel, including the integration of social with paid media. Simply raising awareness through social has become a more sophisticated and rapidly changing exercise in which new approaches can make an impact and then become passé in a matter of weeks.” (Deal, 2014)
    There is a barrage of “internet marketing experts” who blast promotional content on various social media sites like YouTube and Twitter claiming to hold the “magic” secret for sales funnel creation. Often times, these sorts of programs do not provide the results that they promote initially so it’s best to stay away from sales funnel “quick fixes” and stick what the methods that have been proven to work over the years. One of the simplest ways to employ an effective sales funnel is by starting a blog based on the central topic or theme of your business website.

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    Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma!

    Everything is clear and as as easy to understand as possible. It makes it a perfect example for your own funnel. With every piece of copy, the value proposition shines through. And while the homepage is basically just a signup form at first, it gives you the option to learn more before you subscribe—which is a much better option than a signup page on its own.
    Until they take action, you need to work on earning their trust. At this stage the prospect knows you exist, recognizes the solution you offer, but may still hesitate to make a purchase. Use marketing tools like testimonials, case studies, factual anecdotes, and beautiful web design to further gain their confidence. Over time, these prospects will either leave your funnel or become customers.

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Your thank you page and receipt emails are also opportunities to build a relationship with your customer. The copywriting for these materials should include phrasing designed to ward off buyer’s remorse. Give your new client a sense of belonging by welcoming them to your customer community. Remind them of the great deal they scored and repeat your social proof messaging. “Congratulations! You’ve just saved 45% on your order, and joined ranks with 50,000 other happy customers who use Widgets!”

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People have been talking about omnichannel for years as if it’s a pipe dream. But omnichannel is a reality, especially with modern funnel marketing. Omnichannel means customers are connecting with your brand on multiple channels at different times. The goal is to give leads a consistent, quality, personalized experience no matter where they find you. It’s hard to do omnichannel strategically without funnels. Omnichannel isn’t about being on every channel possible; it’s about choosing your channels strategically to get the most ROI. Conduct a survey to see what channels your customers use. Let the data inform your decisions. Don’t assume anything about your audience without the data; they’ll always surprise you. Choose your customers’ top 3-5 platforms and focus your energy there. Follow best practices for those platforms to tailor your brand’s message while acquiring new leads. Remember, let your omnichannel efforts work together instead of separately. Your Yelp, Instagram, website, and more need to play off of each other for a cohesive experience.

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A sales funnel enables alignment between marketing and sales. Remember, your prospect can get in touch with you in any moment of their customer journey, whether it’s early research or late decision stage. This is why it’s crucial to align your marketing and sales efforts so that they receive the information they need even when you don’t have the ability to deliver it directly as a sales person.

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You don’t want your prospective client feeling like you are pushing them into a decision too quickly. On the first call they are making many micro decisions about your ability to help them. Did they connect with you, did you listen to them, do they feel like they can trust you? These questions along with many others will be asked and answered subconsciously. Don’t try to figure all of this out.

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