Once Marketing has created awareness and interest in a product, brand or service, we move into the interest and information search phase. Consumers learn more about a company or brand and its offering. Your content marketing continues in this phase and is more information and value-based than basic brand awareness. Here you position your brand in the minds of potential customers and start to develop and nurture a relationship. You also start to introduce customers to your services.
For example, an e-commerce site might model their visitors in a funnel, and identify that there is a large drop-off in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form a hypothesis as to why this is the case and test ideas for improvingconversion rate, such as reducing form fields, establishing trust with sales, making CTAs more prominent or offering limited time offers. .
The traditional sales funnel model is based on the AIDA approach (attention, interest, decision, action). While this formula is a great first step, there are more steps to take to build a funnel that’s truly comprehensive, and takes care of customers throughout the purchase process (and even after the purchase stage). This chapter is dedicated to building a modern-day sales funnel for your online business using a conversion funnel.
If you have pushed a prospect through the awareness stage and into the interest stage, you have got their attention, and they have identified that they have a need and are looking to find the best solution. This is very much a research phase, where you have got a real opportunity to educate and inform as to what the perfect solution looks like and how your offering could meet their need.
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Lead magnets can include content you’ve curated (legally) through Private Label Rights products, which can consist of eBooks, infographics, and more. Another option is to send them to videos or other public content. Given that you need to ensure that leads will follow your pathway instead of the road built by another affiliate, it’s probably best to create your own. Podcasts, PDFs, and visual content are all good examples.
These are the six phases of a sales and marketing funnel. There are several variations on the marketing and sales funnel, but they all follow the same methodology. I have created this example based on the common components of popular versions of the funnel. The six levels are: Awareness & Problem Recognition, Interest & Information Search, Consideration & Evaluation, Intent & Commitment, Conversion & Purchase, and Loyalty & Advocacy.
Some of those may seem like small commissions, but ClickFunnels practice what they preach and there are order bumps and one time offers that will increase those commissions as well. For example, the Network Marketing Secrets book has the potential to earn up to $174.60 in commissions depending on which tier you’re in. So, it may seem small, but there’s good potential for higher earnings as well.
When it boils down to it, there are three primary ways you can make money using ClickFunnels. How you start out and where you begin is entirely up to you. It largely depends on your level of knowledge and skill in the online marketing industry, but also about just how deep your pockets are to crank out some ad spend. Keep in mind that whatever you launch will take some tweaking to get it right. It won’t happen overnight, so expect to spend some money.
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer.
The page explains all the steps in your funnel with videos and previews at the bottom. If the visitor happens to be an existing ClickFunnels member, your funnel will automatically be added to his or her account. If not yet, then a prompt to join the service through a 14-day trial account appears. Only by signing-up can the visitor access your funnel. You will then receive an affiliate commission if the visitor stays on and becomes a paying member.
Choose affiliate products that offer lucrative and recurring commission. When you sell a product with the recurring commission, you keep on getting a commission as long as the customer keeps using that product. That’s a great way of generating stable passive income because you do not have to make any additional effort to sell a product to that customer again. It’s like a snowball effect.
Affiliate Funnels PRO Marketing Platform by JP Schoeffel is so simple and so effective, even my kids can use it. So I won’t waste your time with boring salesy pitch, just check our unprecedented set of features. We’ve packed everything we know in SaaS and Digital marketing into the easiest and most effective Affiliate Solution ever created. It’s not just that we’ve done all the work for you, we’ve done the work that probably 99.99% of marketers using this platform could not have ever done on their own. And the following is what happens when you combine the power of Technology with Digital Marketing expertise to help you succeed in Affiliate Marketing. You will get Multi-Media Funnels. All our funnels are designed and produced using multi-media technologies. You will get funnels using text, images, audio or video based on the products and your traffic source (scroll down for some demos). This gives you the flexibility to match the funnel to your traffic and make sure it always converts well! Also get Multi-Channel Funnels. As you know, you can’t rely on just 1 touch point to convert people. Our funnels have multi-channel capabilities (if this sounds like greek to you, we’ll show you examples below) so your visitors can use email (of course), but also sms / text messages, Messengers to get in touch with you. And get Multi-Angles Funnels. An offer can solve different problems for different group of people. Our funnels are behavioral based and were designed to offer solutions to different problems. You will find some of our funnels have multiple variations to offer a different solution to your prospects! It’s the secret sauce 6-figures CPA marketers use each and every day! Affiliate Funnels PRO Marketing Platform is Conversion Boosting: Delayed Call-To-Action. In some cases, you only want people to watch the video or read the copy and not be distracted by the call-to-action asking them to click or signup. We’ve designed funnels where the call-to-action and optin forms are hidden and only appear when your visitors are ready to take action! It’s another behavioral conversion boosting feature Affiliate Funnels PRO offer, right off the bat! Click the button below to see a demo (for the sake of this demo, button appears after 5 seconds). Also Commission Boosting: Triggered Optin Forms. Do you know that even a small commitment can make a huge difference to your bottom line. If you ask too much right away (a name and an email), sometimes, it can put people off and they will leave. The smallest commitment could be as simple and easy for your visitor as clicking on a button (Learn more for example). With our technology, when someone clicks on this button, it will then display the optin form. And since they already commited to a click, most of the time, they will fill the optin form! Just Turn Visitors Into Rabid Buyers With Multi-Steps Funnels. The warmer your visitors are, the more likely they are to convert on the offer you’re promoting. Sometimes, they need more time and more attention. That’s the purpose of a Multi-Step Pre-Selling funnel. You’re not just sending people to your optin page. Once they join your list, they are redirected to a 2nd page, delivering more content, educating them on the offer and thus pre-selling it for you! This is a highly effective weapon that can 3x your sales.
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Depending on the type of product or service, the time spent at each stage varies. It could be a snap decision for something like fast food. A large investment will take a careful and thorough evaluation process. This is often the longest phase in a funnel, lasting weeks or even months. Marketers must consistently reinforce their relationship with the customer and give them the necessary information they are using to evaluate this decision.
Content that introduces the company and intrigues potential customers enough to move to the next stage of the buying process. For example, a Facebook post called “Behind the Scenes at Molly Marketer’s Company. This works especially well if you have a company with a corporate citizenship mission, such as selling sustainable, environmentally friendly goods.
For example: my product launch service doesn't work well for a consultant trying to sell a $10 ebook with no existing customer list or community. I talked to a few people in this situation. It would have been more fair to me AND them to let them know up front what the minimum criteria is for a product launch to be successful...and provide some resources to help them meet that minimum criteria.